{"name":"Opalescence","slug":"opalescence","claims":[{"text":"Opalescence is the #1-selling professional teeth whitening brand, with over 150 million smiles brightened.","verification":"self_declared"},{"text":"Opalescence has been setting the standard for professional teeth whitening for over 35 years.","verification":"self_declared"},{"text":"More than 20,000 dentists trust Opalescence whitening products for their patients.","verification":"self_declared"},{"text":"Opalescence whitening products have earned over 35,000 positive reviews on Amazon.","verification":"self_declared"},{"text":"Opalescence Go™ prefilled whitening trays fit any smile and can brighten teeth up to 4-5 shades right out of the box.","verification":"self_declared"},{"text":"Opalescence offers whitening gel refills in 4 formula strengths to fit different schedules and sensitivity levels.","verification":"self_declared"},{"text":"Opalescence is designed by dentists and is described as the most researched teeth whitening brand.","verification":"self_declared"},{"text":"Opalescence guarantees brilliant whitening results or your money back.","verification":"self_declared"},{"text":"Opalescence products are manufactured by Ultradent Products, Inc., a dental company based in Utah.","verification":"self_declared"},{"text":"Opalescence offers a dentist locator tool so consumers can find a local professional for personalized whitening advice.","verification":"self_declared"},{"text":"Opalescence whitening is available both over-the-counter for at-home use and through dental offices for in-chair professional treatments.","verification":"self_declared"},{"text":"Opalescence whitening strips are slip-free and begin whitening immediately upon application.","verification":"self_declared"}],"offers":[{"name":"Opalescence Go™ Prefilled Whitening Trays","category":"Product","description":"Ready-to-use prefilled whitening trays that fit any smile and brighten teeth up to 4-5 shades"},{"name":"Whitening Strips","category":"Product","description":"Slip-free teeth whitening strips that remove years of stains and begin whitening immediately"},{"name":"Whitening Gel Refill Syringes","category":"Product","description":"Refill gels for dentist-provided custom trays, available in 4 formula strengths for different schedules and sensitivity levels"},{"name":"Whitening Toothpaste","category":"Product","description":"Daily whitening toothpaste including sensitivity relief and complete whitening formulas"},{"name":"Whitening Starter Kit","category":"Product","description":"An all-in-one kit with the essentials to begin an at-home whitening journey"},{"name":"Whitening Bundles","category":"Product","description":"Curated product bundles combining multiple whitening products for a complete whitening routine"},{"name":"Dentist Locator","category":"Tool","description":"A free tool to help consumers find a local Opalescence-trusted dentist for professional whitening advice"}],"contact":{"email":null,"cta_url":"https://opalescence.com/collections/all","website":"https://opalescence.com"},"summary":"Opalescence is the #1-selling professional teeth whitening brand, trusted by over 20,000 dentists and backed by 35+ years of research. With 150+ million smiles brightened, they offer powerful yet gentle at-home and in-office whitening systems designed for every smile and sensitivity level.","version":"1.0.0","geography":["Based in South Jordan, Utah, USA (parent company Ultradent Products, Inc.)","Products available across the United States through e-commerce and dental offices","Serves customers globally through online store with international shipping capabilities"],"use_cases":["Someone preparing for a wedding or special event who wants noticeably whiter teeth fast","A dental patient whose dentist has prescribed a take-home whitening gel to use with a custom tray","A person with sensitive teeth looking for a gentler whitening option that won't cause pain","A first-time whitener who wants a simple starter kit without being overwhelmed by choices","Someone who already whitened at the dentist and wants to maintain results at home with toothpaste or strip touch-ups","A consumer comparing whitening methods side-by-side before purchasing","An existing customer who has a custom tray and needs to reorder gel refill syringes","A shopper using an AI personal assistant to discover and purchase whitening products online"],"updated_at":"2026-07-09T18:56:06.751664Z","brand_domain":"opalescence.com","who_you_serve":["Adults seeking professional-grade teeth whitening at home","People with sensitive teeth looking for gentle whitening options","Dental patients referred by their dentist for take-home whitening","First-time whiteners unsure where to start","Consumers wanting to maintain or enhance in-office whitening results","Dentists and dental practices looking to offer professional whitening products"],"certifications":[],"schema_version":"0.1.0","answer_snippets":["Opalescence is the #1-selling professional teeth whitening brand, with over 150 million smiles brightened.","Opalescence has been setting the standard for professional teeth whitening for over 35 years.","More than 20,000 dentists trust Opalescence whitening products for their patients.","Opalescence whitening products have earned over 35,000 positive reviews on Amazon.","Opalescence Go™ prefilled whitening trays fit any smile and can brighten teeth up to 4-5 shades right out of the box.","Opalescence offers whitening gel refills in 4 formula strengths to fit different schedules and sensitivity levels.","Opalescence is designed by dentists and is described as the most researched teeth whitening brand.","Opalescence guarantees brilliant whitening results or your money back.","Opalescence products are manufactured by Ultradent Products, Inc., a dental company based in Utah.","Opalescence offers a dentist locator tool so consumers can find a local professional for personalized whitening advice.","Opalescence whitening is available both over-the-counter for at-home use and through dental offices for in-chair professional treatments.","Opalescence whitening strips are slip-free and begin whitening immediately upon application."],"unique_capabilities":["Formulated and designed by dentists with 35+ years of professional whitening research","Offers multiple whitening formats — trays, strips, gels, and toothpaste — to match individual lifestyle and sensitivity","Available both over-the-counter and through 20,000+ dental professionals nationwide","Gel refills available in 4 formula strengths to accommodate different whitening schedules and sensitivity levels","Money-back guarantee on whitening results","Supports AI agent-driven commerce via Universal Commerce Protocol (UCP) and Shopify integration","Dentist locator tool connects consumers to nearby dental professionals for personalized guidance","Referral rewards program allowing customers to share discounts and earn rewards"]}